Monthly Archives: June 2020

MELBOURNE CITY F.C. BRANDING

Nulla nulla nisl, sodales ac nulla ac, consequat vulputate purus. Curabitur tincidunt ipsum vel nibh rutrum accumsan. Nunc ullamcorper posuere leo, vitae aliquet risus pharetra in. Integer turpis eros, iaculis et mi non, pulvinar egestas leo. Etiam sagittis ex turpis, vitae cursus tortor interdum eu. Quisque ultrices nunc eget erat vestibulum euismod. Ut mauris nisi,…

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MANCHESTER CITY F.C. BRANDING

In non arcu turpis. Pellentesque ornare tortor at condimentum pulvinar. Vivamus ultrices nisi sed est scelerisque, vel suscipit libero luctus. Cras magna nulla, suscipit in vulputate a, consequat egestas sem. Ut commodo eget velit nec egestas. Donec porta lorem vel neque varius aliquet. Nam convallis lacus ac lectus posuere bibendum. Sed sollicitudin nulla vel urna…

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MAJOR LEAGUE SOCCER BRANDING

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PREMIER LEAGUE TYPEFACE

Toshi Omagari In 2008 Toshi Omagari graduated from Musashino Art University in Tokyo, Japan, where he studied typography and typeface design, before obtaining an MA in 2011 at University of Reading, United Kingdom, in typeface design. Working at Monotype UK, his specialisms include multilingual typography and font development and has worked on such language scripts…

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PREMIER LEAGUE ON-AIR GRAPHICS BRANDING

The branding agency DixonBaxi, based in London, created the on-air identity for the Premier League, designing show titles, infographics, and a motion graphics system. They took their inspiration from the movement of the game.   DixonBaxi created show titles, in-match graphics, augmented reality, touch screen and studio graphics using a “Field of Play” design language…

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PREMIER LEAGUE BRANDING

The Premier League’s new branding identity was developed by the brand and design agency, DesignStudio, in collaboration with Robin Brand Consultants. It was implemented for the 2016/17 season, in order to better represent fans, community projects and the players. The new identity continues to feature the traditional lion icon, albeit a simplifi­ed version, a new…

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BAHRAIN FOOTBALL ASSOCIATION BRANDING

The Bahrain national football team is the national team of the Kingdom of Bahrain and is controlled by the Bahrain Football Association, which was founded in 1951 and joined FIFA in 1966. The Bahrain Football Association (BFA) has achieved unprecedented growth in the past years through strong leadership, vision and commercial activities. However, this is…

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COGNITION SEQUENCE IN DESIGN

Perception plays an important part in determining how a person remembers a brand or logo. There have been numerous studies on the science of perception. Therefore, understanding how a logo is perceived visually will help it to become successful. According to Alina Wheeler (2012) in her book “Designing Brand Identity,” there are three steps to…

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